JOB PROFILE

Outsource Ecommerce Consultant

Grow your business and hire an ecommerce consultant

SALES IN ECOMMERCE

According to a report by Statista from 2021, more than 25% of the population shop online using eCommerce solutions. On the other hand, a study by Baymard from 2021 shows that the average cart abandonment rate for e-commerce solutions is 70 or 85% for desktop or mobile users.

This data leads us to conclude that the digital world is an important sales channel, but its effectiveness is limited. However, when talking to our Clients, we notice that more and more companies direct their attention toward eCommerce businesses seeing them as a way to increase sales.

With over 16 years of experience in implementing IT systems for business (B2B) and supporting companies in achieving their business ambitions, also in the area of eCommerce consultancy, we offer comprehensive service in implementing and optimizing eCommerce solutions and their integration with SAP and other ERP class systems. What makes us different is our approach – we analyze the client’s environment, take into account all assumptions and strategic goals, and design a platform with features that best match the marketing strategy, Client’s requirements, and User expectations.

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Business, Technology, User

The most critical factors for the success of eCommerce solution implementation include:

 

  • a well-designed business model and marketing strategy that takes into account the business processes existing in the organization,
  • solid competition analysis and eCommerce implementation strategy taking into account the needs of the target group,
  • a high-performance eCommerce platform designed based on user experience (UX), customer experience (CX), and the course of integration, primarily with CRM and ERP systems.

 

Cyber World Solutions’ eCommerce consultants take into account all the factors mentioned above. The fruits of Cyber World Solutions’ consulting service are effective and efficient business solutions.

OUR OFFER

Cyber World Solutions as an eCommerce consultant, offer comprehensive services related to the preparation marketing platform.  Our collaboration involves 4 basic steps:

1. ECOMMERCE CONSULTING: ANALYSIS

At this stage, based on information from the Client, we define the need to which the proposed eCommerce solution is to respond. We define target groups and market segments, which is the basis for choosing the right eCommerce solution and designing a store based on User Experience and Customer Experience.

 

Depending on the scale of the enterprise and industry, several other processes closely related to sales (such as inventory, management, logistics, or accounting) should be analyzed in terms of possible integration with the external ERP or CRM solution.

Analysis:

  • Clear expertise in business objectives
  • Target groups and audience segments identified
  • direct and indirect competitors identified
  • IT ecosystems and integrations need to be defined

2. ECOMMERCE CONSULTING: STRATEGY & DESIGN

At this stage of our eCommerce consulting cooperation, we help Clients define a strategy for choosing digital sales channels (website, application). Based on our knowledge and experience, using professional high-level tools, we support Clients in building eCommerce business plans, marketing strategies, and defining Unique Value Proposition.

Strategy:

  • Unique Value Proposition and Customer Journey
  • key roles and business processes
  • eCommerce platform and its KPIs specification (conversion)
  • Implementation and continuous improvement plan

3. ECOMMERCE CONSULTING: IMPLEMENTATION

The goal of this phase is to launch an online sales channel on the market so that it begins to generate value and growth for the organization. However, implementing an eCommerce solution is more of a journey than a one-time big bang project.

The starting point for the preparation of the backlog of the eCommerce solution is to focus on the analyses and the developed implementation strategy.

 

Our eCommerce consultants have the required competencies and design experience to successfully carry out all stages of eCommerce implementation in the organization, along with integration with CRM or ERP solutions like SAP system.

We recommend implementing projects using the agile framework, which provides a frame of mind and mechanisms to build modern digital marketing solutions.

Realization:

  • Product Backlog
  • Integrations and data migrations
  • Online sales solution launched on the market
  • First user’s feedback and insights from web analytics

Our E-Commerce Tools and Resources

Experience Assessment

Using a suite of automated tests (covering areas such as site latency, standards adherence, website functionality, and online support), our e-commerce consultants evaluate the online experience. By comparing scores against a 10,000-company, cross-industry database, we can identify strengths, weaknesses, and areas for focus.

Design Assessment

We examine digital experiences from the perspective of the customer—and with their expectations in mind. Ethnographic research lets us evaluate how users engage with e-sales channels, and understand how well—or poorly—those channels anticipate customer needs, provide effective navigation, help users prevent and recover from errors, and more.

Technical Assessment

This diagnostic helps us analyze current platforms, performance, and integrations, and understand how they will accelerate—or hinder—an e-commerce strategy. It lets us identify the technical gaps as well as the investments that can close them.

Capability Assessment

We use a comprehensive assessment, covering more than 100 dimensions and benchmarked against your industry, to gauge e-commerce capabilities across five maturity levels. This lets us see where companies may already be best in class from an internal capability perspective—and where they need to step up their game