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Social Media Marketer

JOB PROFILE

Grow Your Brand with

Expert Social Media Marketing

Let us handle your social media. We create engaging content, grow your audience, and increase conversions—so you can focus on your business.

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Why Outsource Social Media Marketing?

  • ➡󠀩󠀩󠁽 92% of marketers report increased exposure through social media.
  • ➡ Social platforms bridge the gap between businesses and customers, boosting trust and loyalty.
  • ➡ Low-cost advertising on platforms like Facebook and Instagram offers high ROI.

Key Responsibilities of a Social Media Marketer:

  • ☑ Research, strategy and implementation of social media programs.
  • ☑ Managing, monitoring and maintaining social media sites and consistently updating content and design.
  • ☑ Coordination of all social media activities within designated response times.
  • ☑ Editing/designing social media pages.
  • ☑ Researching, data scraping and compiling content into editorial calendars.
  • ☑ Writing rich content blog posts. In some cases this may be the role of a copywriter who works closely with the social media marketer..

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Major Challenge

  • Social media demands 24/7 attention – customers expect fast replies.
  • Delayed replies can harm your brand’s reputation.
  • Outsourcing ensures round-the-clock customer service without added pressure.
  • Hire offshore social media managers to handle responses during your local off-hours.

Social media marketing qualifications and experience

  • Social media marketers tend to come from all sorts of backgrounds. Most have undergone independent training after graduating with a university degree (e.g. in English, Computer Science or Communications).

 

  • Social media marketing (SMM) courses started a bit later than SEO/ SEM, and SMM has recently been included in the overall digital marketing program for undergraduate and certificate or diploma courses.

 

  • Within these training courses, trainees are deployed to actual SMM projects where they’re required to apply their knowledge to real-life marketing challenges. Naturally, this enhances their skills in the SMM field, so most graduates hit the employment market completely job-ready.

Social media marketers (SMM) tend to have the following range of experience:

  • Junior –   Junior SMM specialists are typically graduates of certification or diploma courses with up to 11 months of relevant experience.
  • Intermediate – An SMM specialist with 1-2 years of relevant experience is considered intermediate.
  • Senior – Senior SMM Specialists have 2+ years of relevant experience.

Social media marketing tools

A social media marketer uses the following social media sites to launch campaigns, promote a product or service, and engage with the target market.

Most social media platforms have built-in data analytics that allow companies or advertisers to track the performance of the campaigns or pages being launched.

Utilizing mobile advertising platforms is also part of any social media marketing campaign, especially when a company aims to interact with its consumers in real time as often as possible.

Tips for hiring social media marketers

  • Plan ahead – hiring takes 5-7 weeks for the best candidates.

 

  • Experienced marketers often have skills in SEO and SEM, adding extra value.

 

  • Look for social media specialists who can work independently and deliver results.

 

  • Strong analytical skills and the ability to track performance are key.

 

  • In-house teams are great, but outsourcing offers flexibility and expertise.

Save up to 70% on labor and occupancy costs

 We can employ and accommodate fully qualified, very experienced social media marketers for your team for up to 70% less than you’d pay in your local employment market. It’s why outsourcing social media management and working with a talented social media marketer  just makes good business sense.

Frequently Asked Questions

How long does it take to get a social media marketer or team up and running?

Your outsourced social media marketer can be up and running in as little as six to eight weeks when you outsource through Cyber World Solutions. From discussing the requirements and qualifications desired of your social media marketer(s), to assigning your new team member their very first task, Cyber World Solutions can help meet your requirements. Keep in mind, if you require a larger team of social media marketers, our talent acquisition team may require additional time for the extra recruitment, training and onboarding needed to establish your qualified, offshore team.

What are the costs of outsourcing?

Outsourcing  can result in significant cost savings of up to 70%. Here at Cyber World Solutions, we offer a monthly fee to help reduce overheads and allow you to focus on scaling and growing your business. Included in the monthly fee is infrastructure, recruitment and training, security, staff benefits and management.

What are the qualifications and skills of a great social media marketer?

Successful social media marketer skills include:

  • Experience working across all social media platforms such as Facebook, Instagram, Twitter and LinkedIn
  • Familiarity with analyzing market trends and applying them to campaigns
  • Excellent communication when speaking with relevant stakeholders to develop social media campaigns around your products or services
  • Organization and project management tools knowledge
  • A high level of accuracy and attention to detail.

A higher education degree or certificate in marketing, communications or business administration is desirable to succeed as a social media marketer.

How can I ensure quality when hiring social media marketers?

Cyber World Solutions’ talent acquisition team works just as an in-house recruitment team would. They screen, interview and test candidates to ensure candidates meet the needs and requirements as illustrated in your position descriptions. With over 10 years of experience pioneering a new way of offshoring, Cyber World Solutions’ expertise is backed by being one of the largest and most experienced offshoring providers – so quality is not a concern.

With a dedicated management team on the ground, working one-on-one with your staff, Cyber World Solutions has 192+ talented staff in operations who keep the communication between your business and your offshore team streamlined. We also have operational departments that help your employees function efficiently and productively.

Sample social media marketer profiles

Skills
  • Advertising and media planning
  • Content marketing strategy
  • Preparation of engaging social media posts for Facebook & Instagram
  • Social media strategy and content planning
  • Photography
  • Graphic design
Recent Roles
  • Social Media Associate
  • Social Media Specialist
  • Social Media Administrator
Skills
  • Adobe Lightroom (Photo Editing) & Adobe Premiere (Video Editing)
  • Managing social media inboxes & community management
  • Facebook advertising
  • Google Analytics
  • Using Agora Pulse to create social media reports
  • Social media post creation using Canva
Recent Roles
  • Social Media Specialist
  • SEO Specialist