Your company’s brand identity needs to be strong and well-coordinated across your business. These days, it’s essential that your website, social media, brochures, store signage and packaging all work together. If you’re not a design whiz yourself, you need a graphic designer to pull everything together for you, and make your brand identity sing to your customers.
The general description of a graphic designer’s role is to prepare visual presentations by designing art and copy layouts. In detail, the role involves the following:
- Preparing work by gathering a client brief plus visual information and materials.
- Planning design concepts by studying obtained information and materials.
- Illustrating concepts by designing rough layouts of art and copy (including arrangement, size, type size and style, and related aesthetic concepts).
- Obtaining approval of design concepts by submitting a rough layout, then preparing the final layout by marking and pasting up finished copy and art.
Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), advertising, web design, product design and signage.
In recent years, graphic designers have caught up with the emerging trends and technologies relating, largely due to the demands of local and international companies. Filipinos have a very Western, clean and modern design sense, unlike many other Asian outsourcing destinations, where local customs and tastes often result in design that Western cultures would consider over the top or too colorful.
